Women Entrepreneurs & Leaders…Are You Ready?
- gain clarity on what’s next for you
- focus on what matters most to you
- be clear on your authentic essence
- create a congruent and compelling path forward
- make empowering shifts and conscious choices
- redefine success in your own terms
- transform stress and overload and nurture your well-being
- navigate change and transition effectively
- gain traction on mission-critical business projects
Would you flourish and feel soul-satisfied? And what would be possible if you had a trusted ally by your side whose purpose was to empower, inspire and support you to make it all happen?
Are you ready to flourish and feel soul-satisfied in work, career and life?
Meet Your New Ally…Susan Siegmund

Susan MacCaul Siegmund, M.A.
Passionate Change Agent, Strategic Coach & Creative Think Partner
Susan brings to her work a powerful combination of expertise, gifts, strengths and experience. She integrates this with her passion for inspiring, empowering and supporting women entrepreneurs and leaders so they can flourish and feel soul-satisfied in their work, career and life.
Her extensive resume demonstrates her capacity for both leadership and entrepreneuring. She adds to the breadth and depth of her career journey, a Master’s degree in Human Development and more than 15 years of purpose-aligned work as a Professional Certified Coach and Consultant. […]
As your dedicated Strategic Coach and Creative Think Partner, Susan will…
Inspire you to:- get clear on your passions and what matters most to you
- know your authentic essence
- claim your creative genius
- figure out what’s next for you and what changes you want to make
- create a compelling vision and action plan for your next chapter
- redefine success in your own terms
Empower you to:
- make enriching shifts and conscious choices
- leverage your gifts, expertise, strengths and experience
- focus on what matters most to you
- take action that moves you forward
- transform stress and overload and nurture your well-being
- celebrate your growth and contributions
Support your efforts to:
- gain traction on key business projects and initiatives
- prioritize what’s on your plate
- brainstorm on new ideas and creative possibilities
- find effective solutions to problems and challenges
- think through new strategies and potential approaches
- design congruent, energizing and effective plans
Let’s work together and get you to where you want to be in your work, career and life so that you can flourish and feel soul-satisfied!
What We’ll Focus On Together
Let’s get you to feeling soul-satisfied and flourishing in your work, career and life!
We’ll devote session time to being in Executive Think Mode, so that you have dedicated time to focus focusing on what matters most in your work, to your business or organization and to your stakeholders. Together, we’ll think through strategies, approaches and solutions for some of the most pressing projects, problems, challenges and opportunities on your plate. And we’ll take a closer look at what’s working and what’s not and what you’ll need to do to make changes. The emphasis will be on helping you to gain clarity and create a compelling and mobilizing plan for moving forward. You’ll be able to leverage Susan’s business acumen and expertise, as together you explore the core business development areas that are relevant for you and your work, including:
- Ideation & Brainstorming
- Strategic Visioning & Planning
- Branding & Marketing
- Messaging & Communications
- Organizational Development
- Change Management
We’ll look at what is working and what needs attention. We’ll identify your unique strengths and expertise and how you want to leverage them going forward. And, we’ll pinpoint the capacities that you want to develop or enhance as you prepare for your next chapter. We will explore your strategies for staying connected with your network and for managing your professional reputation. We’ll make sure you have a compelling personal brand that is authentic and aligned with your vision for the future. And, if it feels like it is time for you to make a career move or reinvent yourself professionally, we’ll identify a rewarding and congruent path forward and create a map and plan for getting you to where you want to be.
As warranted, we may dive deep into some of these professional development focus areas:
- Personal Branding
- Career Stewardship
- Learning & Development
- Interpersonal Strategies
- Time Management
- Leveraging Technology
Susan will help you to distill your authentic essence and get clear on what really matters to you. You’ll be empowered to claim your creative genius and to get clear on your gifts and passions. You’ll be encouraged to redefine success in your own terms. And you’ll be inspired to make empowering shifts and conscious choices in your work, your career and your life. We’ll design personal strategies and practices for revitalizing your spirit so that you can transform your stress and overload and sustain your personal energy over time. All of this will get you moving forward from a grounded and centered place of strength.
We will also integrate into our work together many of these essential, personal development focuses:
- Distill Your Essence
- Claiming Your Creative Genius
- Know What Really Matters
- Redefine Success
- Make Empowering Shifts
- Revitalize Your Spirit
What Types of Clients Work With Susan
Over the past decade, Susan has identified 4 primary archetypes of women entrepreneurs and leaders who are sitting in that same question. These are the types of women entrepreneurs and leaders Susan is most passionate about inspiring, empowering and supporting through her work as a Strategic Coach and Think Partner.
You’ve been in business for yourself for a while but things aren’t feeling as rewarding as you’d like. You are either overwhelmed by too much energy draining work or there simply isn’t enough work to be sustainable. It’s time to realign what you do with your strengths, gifts and passions and to create a new, energizing vision and authentic, congruent plan to get you to where you want to be. […]
How You’ll Benefit

Clients report experiencing many benefits* as a result of working with Susan, including:
- Gaining clarity
- Getting more focused
- Thinking through strategies
- Embracing their authentic essence
- Redefining success
- Knowing what matters most
- Leveraging their strengths
- Making empowering shifts
- Feeling more soul-satisfied
- Feeling more capacity to flourish
- Feeling revitalized
* Source: 2013 Siegmund Client Satisfaction Survey
What Clients Say
“For any entrepreneur who wants to consciously take their business to the next level by finding their true voice, aligning every aspect of their marketing with who they are, and letting go of all that doesn’t serve their purpose, Susan is the top entrepreneur coach around. She has an amazing ability to listen deeply to what you truly want. Her compassionate and calming style and excellent follow up supported me during times when I was tempted to return to my comfort zone. She provided personal attention and encouragement that made a difference in the results that I was able to produce. It was the best investment I’ve made in my business and myself!“
“Susan has helped me clarify my values and align it with my vision for my future. She is incredibly organized, bright, tenacious and creative. I cannot say enough about her talents and I highly recommend her to anyone that is thinking about making a change in their life. She helps clarify and articulate your goals with laser focus. As a result of working with Susan I have gone back to graduate school and have created my dream vision for my future. It is an extreme pleasure to work with Susan. I am thrilled with her as a coach and a person. Sign on with her immediately and she will thoughtfully and skillfully lead you through the change you want to be in the world.“
“Susan is an outstanding “think partner”. I hired her when I was about to leave my executive job and expected help in managing my transition to entrepreneur. I certainly received magnificent help in this arena. What I didn’t expect was her use of rituals to help me enhance “being” after years of focus on “doing”. Susan helped me to define what I want my day-to-day life to be like, well beyond my business. She kept leading me back to my stated intention, i.e. to engage with initiatives that feed my soul rather than just bring in cash, fill time or volunteer. I now have the gift of time, focus and peace – which were lacking in my previously frenetic life. Thank you!“
“Every CEO needs a coach. Every one of us. And Susan has been excellent at helping me with the distillation of my greatest assets, providing branding strategies and marketing references, and creating a space for me to calm down, regroup, and regain hope. The greatest value is the time with Susan to jump up on the balcony, breathe deep, and have a sounding board that’s just for me. Susan brings her own signature presence to the coaching experience, which is different than my approach so it brings a good diversity, which I need. For example, using drawings to project the future, starting sessions with ‘grounding.’“
“I’ve gained so much insight by working with Susan! She not only listens impeccably well (one of the hallmarks of a great coach), she takes what was said and converts that into a beautiful visual graphic using cards, post-its, vision boards, or photographs that capture our conversations. Susan is also incredibly articulate and sends amazing, articulate, and thoughtful emails chock-full of resources, quotes, book recommendations, or names of additional practitioners after our sessions. This above-and-beyond approach has led me to really open up, truly consider what all is possible in my professional and personal world, and helps me re-imagine all that I’m capable of. THANK YOU!“
“Perhaps where Susan has helped me the most is in the act of remembering. As Susan knows, I am really busy and have many roles to manage. As I get into my 40s I am finding that it is all too easy for me to book a project and move on to the next item, and in the process forget some of the really important points of connection or insights that tie all of the work I do – that we do – together. In this way, Susan is my mirror, my memory, and my encouraging mentor. I am better with Susan by my side.“
“Working with Susan as my solopreneur coach has been extremely valuable and impactful for me, both personally and in my work and ministry. I chose to work with Susan in a 2-day Coaching Intensive followed by a 2-hour coaching session twice a month for 3 months. My results have been outstanding! I have launched a new business that has a target market of hundreds of small businesses that are in need of my services. I absolutely love this work, which offers me the opportunity to work with people I enjoy and respect. And my work offers the further opportunity for my continuous learning and growth. Do not miss the opportunity to work with Susan as your coach!“
“As a woman-owned social enterprise, we needed an executive think partner who could flow with our unique way of working together and provide strategic marketing expertise to move our business to the next level. Susan’s grounded expertise, technological savvy, flexibly structured processes, and appreciation for the beauty way helped us to construct future scenarios with concrete and actionable steps to get there. Her unique perspective and capacity to synthesize and feed back our work were invaluable. We are deeply grateful to Susan and her commitment to helping us create our future.“
“I have worked with Susan periodically over the course of the past few years including the time period when I was working abroad. Susan has helped me to reflect on my own skills, identify what I find fulfilling, and recognize career opportunities that will work for me. Susan has been great about helping me put all the pieces together. I leave conversations with Susan feeling empowered and better enabled to move my career forward. Susan also helps me to think about my whole self and not just my work self, which has been important to my career planning. A big thank you to Susan!“
“Susan has an impressive breadth and depth of business, technology and coaching experience. Her passion for coaching women entrepreneurs and executives is evident in her warm, authentic and creative approach. She is highly skilled in helping clients gain clarity, vision and direction, and in doing so provides support, expands possibilities and strengthens inspiration. With her tech savvy comes innovative approaches that stimulate out-of-the-box thinking and breakthroughs. A very talented and gracious coach!“
“Susan is an inspiration in that she is an example of purpose and authenticity in her daily life. She has coached me through the roller coaster of my career, always with a keen sense of where I am and need to be guided personally. She offers so much more than experience and skill – she does, in fact, bring the gifts of intuition and humanity to her work, and I’m sure to all those she touches. It’s an honor to know and to work with such an exceptional person.“