Are you a Defining Entrepreneur?
And yet, thinking about making the leap to entrepreneurship also has you a bit nervous. It can be easy to get caught up in and stalled by the ‘who, what, when, where and why’ of it all. But deep down, you know the time is now.
What would it take for you to refine your vision; define the purpose, mission and focus for your company; create compelling strategies and make plans to move things forward? What would be possible if you were to begin to take the necessary steps to make your dream a reality? What would it take for you to flourish?
Are you ready to act on your dream, launch your entrepreneurial venture, and experience a soul-satisfying ROI?
Does This Sound Like You?
“I’ve been successful and accomplished a lot in my career. I am an expert at what I do. But I am ready to stop working for others and go out on my own. I’ve got a lot of ideas for a new venture. I know I can make this happen. I just need to get started.
It will be hard to walk away from the job security, salary and perks, but I feel like my soul is crying out for me to do this. I want to make a real difference.
It’s time and I’m ready but I could use a sounding board and encouragement.”
“My long-time employer is reorganizing and my group and my position is being eliminated. I am a bit disappointed but see this as an opportunity to make changes. I don’t think I want to get another job and am contemplating doing my own thing.
I certainly hadn’t planned on starting a business but you know what they say… ‘when life gives you lemons, make lemonade.’ Having my own Lemonade Stand does sound kind of compelling. I think it might be fulfilling and rewarding, too. But how do I make it happen?”
“I’ve been talking with two of my friends and we think we’ve got a great idea for a business. We get all fired up when we talk about going for it and making this happen. We feel like now is the right time for us to get started.
We’ve got different work approaches, communication styles and areas of expertise but we share the same vision. We want to be able to effectively partner without losing ourselves or driving each other nuts. Where do we begin and how do we get it right from the get go?”
When You Are Ready to Define
No matter the motivating force, you don’t have to go it alone. Consider engaging Susan as your Strategic Coach and Creative Think Partner. She’s walked a similar journey and can be an empowering and inspiring ally to have by your side.
Together, we’ll define your ideas and give shape to your vision and mission and make sure your company is aligned with your passions, strengths and gifts. We’ll figure out compelling strategies and energizing plans for getting your business launched, growing and sustainable. And we’ll develop your capacity for effective and conscious entrepreneuring.
Benefits for Defining Entrepreneurs
- determining whether entrepreneurship is a good fit for you
- exploring possibilities and narrowing your focus
- aligning your business with your passions and strengths
- defining a compelling and energizing vision for your business
- creating a strategic and empowering business and launch plan
- ensuring your business aligns with your other life priorities
- developing your capacity for conscious entrepreneuring
- getting a jumpstart on key start-up tasks and projects
- having time to talk and think things through with an ally
What We’ll Focus On Together
Your Work… One of the keys to success is knowing ‘the why’ that is at the heart of your new business venture and what is compelling you to take things from dream to reality. We’ll craft a vision that will leverage your strengths and passions and that is aligned with your authentic essence. Let’s create a business structure, strategies and plan for your business that will have you flourishing and feeling soul-satisfied. We’ll get you ready to share your compelling vision with the world.
Let’s creatively brainstorm so you can gain clarity on where you want to focus your energies and how you want to define and structure your business.
Let’s work through a creative visioning process, design a vision and craft a plan that will inspire you to build, grow and sustain your new business.
Let’s spend some time thinking through your branding and marketing and designing authentic strategies that are fully congruent with your vision.
Let’s make sure your communication approach and messaging strategies are congruent with your authentic essence and your defined business vision.
Let’s determine your best-fit resources plan. And let’s figure out the processes and structures you’ll need to launch, grow and sustain your business.
Let’s figure out how you want to navigate change and transition in your business and the change management practices you want to implement.
Your Career… Since you will be your business, we will take a closer look at the professional who will be in charge. We’ll get you well equipped for the road ahead by developing the skills, capacities and competencies you’ll need for conscious entrepreneuring. We’ll create strategies for leveraging support from your professional network and engaging the interest of potential allies. Let’s get you set for rewarding and fulfilling entrepreneurial success.
Let’s review your personal brand and your online presence to ensure that there is congruency with your new venture’s branding and positioning.
Let’s look at how your new business can harness the power of your career experiences and expertise to date while moving your career forward.
Let’s enhance your entrepreneurial competencies and skill set so you can effectively envision, launch, grow, manage and sustain your business.
Let’s figure out a game plan for developing and enhancing your professional communications with your network and stakeholders.
Let’s figure out an energizing and authentic action plan for getting you organized so you can manage your time and energy efficiently.
Let’s get you techmobilized so you can more effectively leverage technology to get organized, enhance creativity and reduce overload and overwhelm.
Your Life… Creating a satisfying and rewarding entrepreneurial venture will require you to connect your business vision and efforts with who you are at your core. We’ll help you create ways to pace yourself and to ensure that your business is in alignment with your life roles, priorities and responsibilities. In order to get your business to grow, flourish and feel soul satisfying, we’ve got to make sure that it will energize and delight you.
Let’s spend some time distilling your essence so you have clarity on what makes your soul sing and how you can leverage your essence in all you do.
Let’s identify your creative genius and find ways you can leverage and share your unique gifts, talents and strengths so you can consistently shine brightly.
Let’s take some time to figure out what really matters to you and then set priorities that are in harmony across your business/work, career and life.
Let’s empower you to redefine success in your own terms and create meaningful and values-aligned ways to measure and celebrate it.
Let’s figure out what shifts you want to make to support your journey to flourishing and feeling more soulsatisfied in your work, career and life.
Let’s get creative about what you’ll do to revitalize, manage and sustain your spirit and energy as you move forward on your entrepreneurial path.
Optional Services for Defining Entrepreneurs
- messaging, positioning and value proposition
- competitive landscape matrix and swot analysis
- business, marketing, launch and communication plans
- creative briefs, branding and identity elements
- website and blog plan, design and copy
- social media marketing plan and editorial calendar
- thought leadership and PR plans and materials
- business proposals, presentations and pitches
- sales plans and materials
What Entrepreneurs Say About Susan
“For any entrepreneur who wants to consciously take their business to the next level by finding their true voice, aligning every aspect of their marketing with who they are, and letting go of all that doesn’t serve their purpose, Susan is the top entrepreneur coach around. She has an amazing ability to listen deeply to what you truly want. Her compassionate and calming style and excellent follow up supported me during times when I was tempted to return to my comfort zone. She provided personal attention and encouragement that made a difference in the results that I was able to produce. It was the best investment I’ve made in my business and myself!“
“Every CEO needs a coach. Every one of us. And Susan has been excellent at helping me with the distillation of my greatest assets, providing branding strategies and marketing references, and creating a space for me to calm down, regroup, and regain hope. The greatest value is the time with Susan to jump up on the balcony, breathe deep, and have a sounding board that’s just for me. Susan brings her own signature presence to the coaching experience, which is different than my approach so it brings a good diversity, which I need. For example, using drawings to project the future, starting sessions with ‘grounding.’“
“Working with Susan as my solopreneur coach has been extremely valuable and impactful for me, both personally and in my work and ministry. I chose to work with Susan in a 2-day Coaching Intensive followed by a 2-hour coaching session twice a month for 3 months. My results have been outstanding! I have launched a new business that has a target market of hundreds of small businesses that are in need of my services. I absolutely love this work, which offers me the opportunity to work with people I enjoy and respect. And my work offers the further opportunity for my continuous learning and growth. Do not miss the opportunity to work with Susan as your coach!“
“I’ve gained so much insight by working with Susan! She not only listens impeccably well (one of the hallmarks of a great coach), she takes what was said and converts that into a beautiful visual graphic using cards, post-its, vision boards, or photographs that capture our conversations. Susan is also incredibly articulate and sends amazing, articulate, and thoughtful emails chock-full of resources, quotes, book recommendations, or names of additional practitioners after our sessions. This above-and-beyond approach has led me to really open up, truly consider what all is possible in my professional and personal world, and helps me re-imagine all that I’m capable of. THANK YOU!“
“Susan is an outstanding “think partner”. I hired her when I was about to leave my executive job and expected help in managing my transition to entrepreneur. I certainly received magnificent help in this arena. What I didn’t expect was her use of rituals to help me enhance “being” after years of focus on “doing”. Susan helped me to define what I want my day-to-day life to be like, well beyond my business. She kept leading me back to my stated intention, i.e. to engage with initiatives that feed my soul rather than just bring in cash, fill time or volunteer. I now have the gift of time, focus and peace – which were lacking in my previously frenetic life. Thank you!“
“As a woman-owned social enterprise, we needed an executive think partner who could flow with our unique way of working together and provide strategic marketing expertise to move our business to the next level. Susan’s grounded expertise, technological savvy, flexibly structured processes, and appreciation for the beauty way helped us to construct future scenarios with concrete and actionable steps to get there. Her unique perspective and capacity to synthesize and feed back our work were invaluable. We are deeply grateful to Susan and her commitment to helping us create our future.“
“Susan is an inspiration in that she is an example of purpose and authenticity in her daily life. She has coached me through the roller coaster of my career, always with a keen sense of where I am and need to be guided personally. She offers so much more than experience and skill – she does, in fact, bring the gifts of intuition and humanity to her work, and I’m sure to all those she touches. It’s an honor to know and to work with such an exceptional person.“
“Susan has an impressive breadth and depth of business, technology and coaching experience. Her passion for coaching women entrepreneurs and executives is evident in her warm, authentic and creative approach. She is highly skilled in helping clients gain clarity, vision and direction, and in doing so provides support, expands possibilities and strengthens inspiration. With her tech savvy comes innovative approaches that stimulate out-of-the-box thinking and breakthroughs. A very talented and gracious coach!“