Women Entrepreneurs and Leaders

Are you a Defining Entrepreneur?

You’ve got this great idea for a new business and love the thought of bringing your service or product to life. You’ve been dreaming about going out on your own for some time now.

And yet, thinking about making the leap to entrepreneurship also has you a bit nervous. It can be easy to get caught up in and stalled by the ‘who, what, when, where and why’ of it all. But deep down, you know the time is now.

What would it take for you to refine your vision; define the purpose, mission and focus for your company; create compelling strategies and make plans to move things forward? What would be possible if you were to begin to take the necessary steps to make your dream a reality? What would it take for you to flourish?

Are you ready to act on your dream, launch your entrepreneurial venture, and experience a soul-satisfying ROI?

Does This Sound Like You?

Defining space
“I’ve been successful and accomplished a lot in my career. I am an expert at what I do. But I am ready to stop working for others and go out on my own. I’ve got a lot of ideas for a new venture. I know I can make this happen. I just need to get started.

It will be hard to walk away from the job security, salary and perks, but I feel like my soul is crying out for me to do this. I want to make a real difference.

It’s time and I’m ready but I could use a sounding board and encouragement.”

Defining space
“My long-time employer is reorganizing and my group and my position is being eliminated. I am a bit disappointed but see this as an opportunity to make changes. I don’t think I want to get another job and am contemplating doing my own thing.

I certainly hadn’t planned on starting a business but you know what they say… ‘when life gives you lemons, make lemonade.’ Having my own Lemonade Stand does sound kind of compelling. I think it might be fulfilling and rewarding, too. But how do I make it happen?”

Defining space
“I’ve been talking with two of my friends and we think we’ve got a great idea for a business. We get all fired up when we talk about going for it and making this happen. We feel like now is the right time for us to get started.

We’ve got different work approaches, communication styles and areas of expertise but we share the same vision. We want to be able to effectively partner without losing ourselves or driving each other nuts. Where do we begin and how do we get it right from the get go?”

When You Are Ready to Define

There are those who have dreamed about having their own business for years, while there are others who never intended to become entrepreneurs but do so in response to adversity.

No matter the motivating force, you don’t have to go it alone. Consider engaging Susan as your Strategic Coach and Creative Think Partner. She’s walked a similar journey and can be an empowering and inspiring ally to have by your side.

Together, we’ll define your ideas and give shape to your vision and mission and make sure your company is aligned with your passions, strengths and gifts. We’ll figure out compelling strategies and energizing plans for getting your business launched, growing and sustainable. And we’ll develop your capacity for effective and conscious entrepreneuring.

Benefits for Defining Entrepreneurs

When you engage Susan as your Strategic Coach and Creative Think Partner, you’ll experience many benefits including:

  • determining whether entrepreneurship is a good fit for you
  • exploring possibilities and narrowing your focus
  • aligning your business with your passions and strengths
  • defining a compelling and energizing vision for your business
  • creating a strategic and empowering business and launch plan
  • ensuring your business aligns with your other life priorities
  • developing your capacity for conscious entrepreneuring
  • getting a jumpstart on key start-up tasks and projects
  • having time to talk and think things through with an ally

What We’ll Focus On Together

Let’s define and launch your new business in a way that is authentic, meaningful and that empowers you to flourish and feel soul-satisfied! Susan will utilize a holistic and integrated approach in her Strategic Coaching and Creative Think Partnering work with you. At the heart of our work will be your intention to define and launch your business so that it can deliver a meaningful and rewarding ROI. At the same time, Susan will help you with your professional development so that you can develop your entrepreneurial skill set. She will also work closely with you on your personal development so that you are able to focus on what really matters to you, create practices to renew and sustain your energy and make empowering shifts that support your desire to flourish and feel soul-satisfied in your work, career and life. Here’s what we can focus on together:

Strategy space

Your Work…
Business Development

One of the keys to success is knowing ‘the why’ that is at the heart of your new business venture and what is compelling you to take things from dream to reality. We’ll craft a vision that will leverage your strengths and passions and that is aligned with your authentic essence. Let’s create a business structure, strategies and plan for your business that will have you flourishing and feeling soul-satisfied. We’ll get you ready to share your compelling vision with the world.

What ideas and opportunities do you want to explore and define? Which business ideas energize you the most? What feels aligned with your passions, gifts and strengths?

Let’s creatively brainstorm so you can gain clarity on where you want to focus your energies and how you want to define and structure your business.

What is your ideal vision for your business? What do you want to focus on? What strategies will help you make your vision a reality? What would constitute a compelling plan?

Let’s work through a creative visioning process, design a vision and craft a plan that will inspire you to build, grow and sustain your new business.

What branding and marketing approaches and strategies would be effective for you to utilize in the launch of your new venture? What would authentic marketing and sales look like for you? Who is your target audience?

Let’s spend some time thinking through your branding and marketing and designing authentic strategies that are fully congruent with your vision.

What effective communication and messaging strategies can you utilize to engage your stakeholders/audience? What is the essential ‘why,’ ‘how’ and ‘what’ for each of your key messages?

Let’s make sure your communication approach and messaging strategies are congruent with your authentic essence and your defined business vision.

What processes, structures and resources do you need to integrate so that you can effectively grow your business over time? What structure and processes would empower you and prevent your burnout?

Let’s determine your best-fit resources plan. And let’s figure out the processes and structures you’ll need to launch, grow and sustain your business.

How are you going to launch, grow and sustain your entrepreneurial venture in a business climate of constant change? What can you do proactively so that you can not only survive but thrive?

Let’s figure out how you want to navigate change and transition in your business and the change management practices you want to implement.

Career space

Your Career…
Professional Development

Since you will be your business, we will take a closer look at the professional who will be in charge. We’ll get you well equipped for the road ahead by developing the skills, capacities and competencies you’ll need for conscious entrepreneuring. We’ll create strategies for leveraging support from your professional network and engaging the interest of potential allies. Let’s get you set for rewarding and fulfilling entrepreneurial success.

What are you doing to make sure that you infuse your new brand with your authentic essence? How will you integrate your personal brand into your efforts to launch your business?

Let’s review your personal brand and your online presence to ensure that there is congruency with your new venture’s branding and positioning.

How can you get your professional network excited about your venture? What can you do to effectively leverage the support of your allies, champions, advocates and connectors?

Let’s look at how your new business can harness the power of your career experiences and expertise to date while moving your career forward.

What capacities do you need to develop in order to become a conscious entrepreneur? What learning and unlearning might benefit you as you embark on your new venture?

Let’s enhance your entrepreneurial competencies and skill set so you can effectively envision, launch, grow, manage and sustain your business.

What strategies could enhance your interpersonal communication with your professional network of advisors, allies, partners, clients/customers, investors, suppliers and others?

Let’s figure out a game plan for developing and enhancing your professional communications with your network and stakeholders.

What time management approaches do you have in place and what might need to shift or change? What could you do to get and stay organized in your new business?

Let’s figure out an energizing and authentic action plan for getting you organized so you can manage your time and energy efficiently.

What does your comfort level with technology say about you? Are you on the cutting edge or behind the times? How can you leverage technology to empower you and your new business?

Let’s get you techmobilized so you can more effectively leverage technology to get organized, enhance creativity and reduce overload and overwhelm.

Realigning space

Your Life…
Personal Development

Creating a satisfying and rewarding entrepreneurial venture will require you to connect your business vision and efforts with who you are at your core. We’ll help you create ways to pace yourself and to ensure that your business is in alignment with your life roles, priorities and responsibilities. In order to get your business to grow, flourish and feel soul satisfying, we’ve got to make sure that it will energize and delight you.

Who are you at your very core? What is your authentic essence? How can you show up authentically in your new business? How do you want to feel in your business and life?

Let’s spend some time distilling your essence so you have clarity on what makes your soul sing and how you can leverage your essence in all you do.

What is your creative genius? What are your unique gifts, talents, passions and strengths? How do you inspire and engage your creativity? When do you dim your authentic light or let it shine?

Let’s identify your creative genius and find ways you can leverage and share your unique gifts, talents and strengths so you can consistently shine brightly.

What matters most to you and how are you integrating that awareness into your business and life? What are your overarching priorities? How does that knowledge inform what you do?

Let’s take some time to figure out what really matters to you and then set priorities that are in harmony across your business/work, career and life.

How do you want to define and measure success in your new business and in your life? What would be possible if you were to redefine success and how you assess it?

Let’s empower you to redefine success in your own terms and create meaningful and values-aligned ways to measure and celebrate it.

What needs to shift for you to feel empowered to make your vision happen? What do you want to let go of that doesn’t serve you? What do you want to take on that will energize you?

Let’s figure out what shifts you want to make to support your journey to flourishing and feeling more soulsatisfied in your work, career and life.

What stresses you out and gets you feeling overwhelmed and overloaded? Do you know what gives you energy and drains it? What are you doing to manage your stress? Is it working?

Let’s get creative about what you’ll do to revitalize, manage and sustain your spirit and energy as you move forward on your entrepreneurial path.

Optional Services for Defining Entrepreneurs

Consider having Susan create for you one of her signature “Synthesis Documents” that will distill the essence of your vision, strategies, approaches and/or plans. You can also turn to Susan for help in jumpstarting your key projects by having her create for you a custom framework, matrix and/or template. Many clients often ask Susan to review and offer feedback on key business deliverables including their:

  • messaging, positioning and value proposition
  • competitive landscape matrix and swot analysis
  • business, marketing, launch and communication plans
  • creative briefs, branding and identity elements
  • website and blog plan, design and copy
  • social media marketing plan and editorial calendar
  • thought leadership and PR plans and materials
  • business proposals, presentations and pitches
  • sales plans and materials

What Entrepreneurs Say About Susan

For any entrepreneur who wants to consciously take their business to the next level by finding their true voice, aligning every aspect of their marketing with who they are, and letting go of all that doesn’t serve their purpose, Susan is the top entrepreneur coach around. She has an amazing ability to listen deeply to what you truly want. Her compassionate and calming style and excellent follow up supported me during times when I was tempted to return to my comfort zone. She provided personal attention and encouragement that made a difference in the results that I was able to produce. It was the best investment I’ve made in my business and myself!
Nancy McCaughey, Nancy McCaughey Coaching, LLC
Every CEO needs a coach. Every one of us. And Susan has been excellent at helping me with the distillation of my greatest assets, providing branding strategies and marketing references, and creating a space for me to calm down, regroup, and regain hope. The greatest value is the time with Susan to jump up on the balcony, breathe deep, and have a sounding board that’s just for me. Susan brings her own signature presence to the coaching experience, which is different than my approach so it brings a good diversity, which I need. For example, using drawings to project the future, starting sessions with ‘grounding.’
Ann Dorgan, GumballEnterprises, Inc.
Working with Susan as my solopreneur coach has been extremely valuable and impactful for me, both personally and in my work and ministry. I chose to work with Susan in a 2-day Coaching Intensive followed by a 2-hour coaching session twice a month for 3 months. My results have been outstanding! I have launched a new business that has a target market of hundreds of small businesses that are in need of my services. I absolutely love this work, which offers me the opportunity to work with people I enjoy and respect. And my work offers the further opportunity for my continuous learning and growth. Do not miss the opportunity to work with Susan as your coach!
Gayle A. Dee, MA, M.Div., Owner, Gather Community Productions
I’ve gained so much insight by working with Susan! She not only listens impeccably well (one of the hallmarks of a great coach), she takes what was said and converts that into a beautiful visual graphic using cards, post-its, vision boards, or photographs that capture our conversations. Susan is also incredibly articulate and sends amazing, articulate, and thoughtful emails chock-full of resources, quotes, book recommendations, or names of additional practitioners after our sessions. This above-and-beyond approach has led me to really open up, truly consider what all is possible in my professional and personal world, and helps me re-imagine all that I’m capable of. THANK YOU!
Kristie McLean, Global Storyteller & Essence Photographer
Susan is an outstanding “think partner”. I hired her when I was about to leave my executive job and expected help in managing my transition to entrepreneur. I certainly received magnificent help in this arena. What I didn’t expect was her use of rituals to help me enhance “being” after years of focus on “doing”. Susan helped me to define what I want my day-to-day life to be like, well beyond my business. She kept leading me back to my stated intention, i.e. to engage with initiatives that feed my soul rather than just bring in cash, fill time or volunteer. I now have the gift of time, focus and peace – which were lacking in my previously frenetic life. Thank you!
Kellie Garrett, Speaker ~ Coach ~ Strategist, Canada
As a woman-owned social enterprise, we needed an executive think partner who could flow with our unique way of working together and provide strategic marketing expertise to move our business to the next level. Susan’s grounded expertise, technological savvy, flexibly structured processes, and appreciation for the beauty way helped us to construct future scenarios with concrete and actionable steps to get there. Her unique perspective and capacity to synthesize and feed back our work were invaluable. We are deeply grateful to Susan and her commitment to helping us create our future.
Partners, Kore Evolution
Susan is an inspiration in that she is an example of purpose and authenticity in her daily life. She has coached me through the roller coaster of my career, always with a keen sense of where I am and need to be guided personally. She offers so much more than experience and skill – she does, in fact, bring the gifts of intuition and humanity to her work, and I’m sure to all those she touches. It’s an honor to know and to work with such an exceptional person.
Barbara Rice, President, B. Rice Consulting
Susan has an impressive breadth and depth of business, technology and coaching experience. Her passion for coaching women entrepreneurs and executives is evident in her warm, authentic and creative approach. She is highly skilled in helping clients gain clarity, vision and direction, and in doing so provides support, expands possibilities and strengthens inspiration. With her tech savvy comes innovative approaches that stimulate out-of-the-box thinking and breakthroughs. A very talented and gracious coach!
Colleen Yamaguchi, Colleen Yamaguchi Coaching & Consulting, LLC
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Are you a Defining Entrepreneur who is ready to wholeheartedly flourish and feel soul-satisfied in your work, career and life? Contact Susan today to learn how she can help get you there!

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